Kigali- Bralirwa Plc, Rwanda’s leading beverage company and a subsidiary of the Heineken Group, has officially announced an upward revision in the ex-factory prices of several of its beer products, effective June 1, 2025.

The adjustment is attributed to the persistent rise in input and operational costs, according to a letter issued by the company’s sales and finance departments.

The recent price adjustments have affected a wide range of popular beverages commonly consumed across the country.

Among the beverages impacted are different variants of Primus, including the 50cl, 70cl, and 65cl returnable bottles.

The changes also apply to various Mützig options, such as the 65cl, 50cl, and 33cl returnable bottles, as well as the 20L draught version.

Other affected products include Heineken in its 33cl bottle, can, and alcohol-free 0.0 variant, Amstel 33cl and its 20L draught version, Desperados in a 33cl non-returnable bottle, and Legend in a 30cl format.

According to the updated retail prices in Rwandan Francs (RWF) per bottle, Primus 50cl will now cost Rwf 1,150, while Mützig 65cl is set at Rwf 1,550.

Heineken 33cl will retail at Rwf 1,200, and Amstel Draught 20L will be priced at Rwf 2,100. Desperados NRB 33cl will cost Rwf 2,600, and Legend 30cl will retail for Rwf 1,050.

These new prices reflect the ongoing market adjustments and may influence consumer purchasing decisions in the coming months.

According to Bralirwa, the Rwanda’s oldest and largest brewer, while the adjustments reflect increased operational expenditures, prices of soft drinks remain unchanged, a move aimed at maintaining affordability and consumer trust.

In the communication signed by Fleury Sekyuluka, Sales Director, and Mustapha Gammar, Finance Director, Bralirwa reaffirmed its commitment to transparency.

New price lists will be displayed at all distributor and retail outlets. The company also emphasized its dedication to delivering “world-class beverages” and expressed gratitude for continued customer support.

This decision follows a cabinet meeting held on Monday, February 10, and chaired by President Paul Kagame, during which it was agreed to increase taxes on beer and tobacco products. In line with this resolution, the Ministry of Finance and Economic Planning (MINECOFIN) announced in February 2025 that the excise duty on beer would rise from 60% to 65% of the factory price.